Reaching out and connecting with other people thanks to social media has been made so easy and convenient.
What’s great is that individuals are not the only ones who can enjoy the benefits of using social media channels. Even companies, businesses, and financial institutions are leveraging on using various social media platforms in order to market their business. And credit unions are not an exemption.
The most common social media channels used by many companies and organizations are Facebook, Instagram, and Twitter. If you thought all along that you can only bank on Facebook, Instagram is also another excellent channel to connect and reach out to your members, as well as your potential members.
Here’s why you need to leverage on Instagram in your credit unions.
1. Easier access to millennials
Many businesses and organizations like credit unions assume that it is enough to have Facebook accounts in order to reach out and connect with millennials. While many people are into Facebook, a growing number of adults who belong to this age group engage in Instagram. Millennials are said to be the future of credit unions and it is just as important to be able to reach out to them as early as now through this social media channel.
The hashtag strategy is not only useful on Instagram, because it is also commonly used on Twitter, and now Facebook. The best thing to do is to try to look for the hashtag in different social media networks that are associated with your brand and use it in your post every time.
2. Increased online presence
Instagram is popular for the hashtags that are being used to caption photos and videos. When you post images and videos on Instagram and include hashtags relevant to your credit union, people will get redirected to your own posts when they click on the hashtags. Therefore, more and more people will get to know your brand and that’s an added exposure and visibility.
3. More meaningful relationships established
You can use your Instagram account to post content from your own members and employees. This way, you can show your followers the kind of culture that you have in your credit union. Ask your members and employees to contribute by sharing their photos and videos, and some of the behind-the-scenes in your organization. This will give them a glimpse into the real journey of being a part of your credit union.
This is also an excellent way to establish better relationships with your members
because they will feel more engaged. It will create a deeper sense of belonging. And while they reflect their satisfaction with the organization, your credit union will become more attractive to potential members.
4. Facebook linking
For an increased visibility, you can share your Instagram posts on Facebook by having them linked. This way, you are able to reach a wider audience on both social media platforms.
5. Highlight events and promotions
Instagram is also an excellent channel for you to feature your upcoming events and announce if you are running certain promotions. You can be as creative as you can, and you can make it look more enticing and interesting compared to when you simply post the announcement with a text. You can incorporate attractive images or you can create your own videos. This is also one of the perfect times when you have to use a hashtag so that you can be easily found by your followers.
6. Member success stories featured
One of the most powerful pieces you can post are the success stories of your members. It does not matter how big or small, but you have to celebrate any victories, even a loan approval. Testimonials coming from your very own members will surely help because these are the kinds of content that people can easily relate to. It will also easily spread through word of mouth and word of mouth is one of the most cost-efficient and effective marketing strategies.