More and more people today are engaged in various social media platforms. In fact, individuals are not the only ones who benefit from this technology, even companies and businesses maximize the social media to market their business through increased visibility and exposure. And credit unions are not an exception.
Banks, credit unions, and other financial institutions are now using the social media in order to attract more members into joining. Branching out to social media is becoming a helpful strategy to increase the visibility of these institutions. It is also a very helpful means to reach out and communicate to existing members.
And for credit unions, here are some ways for them to leverage on social media in order to attract more members.
1. Create a plan about your website and the social media channel you are going to use
While you and your employees are already quite familiar with various social media channels such as Facebook, Instagram, Twitter and others, you need to plan out which one will be the area of focus. You will have to discuss which platform is going to be more comfortable and at the same time, more effective for everyone to use. You may also have to consider your target audience because you will be making use of your social media
to promote current deals you are running in your credit union.
2. Provide useful and valuable content
Next part of the planning will be determining the type of content that you will provide to your audience. While it is important to provide informative content, you also have to make sure that you are giving them something interesting and engaging. You may also designate a specific content to a particular social media platform. This way, you can keep your posting organized and you can always make sure that you are able to provide regular and fresh content using your social media accounts.
3. Maintain a responsive customer support
In your social media channels, it is equally important to maintain customer support that can provide a personal and responsive assistance. Most people do not like to feel like they are talking to robots. They want to talk to a real human being who can give them personalized service. This is also very important for potential members who would like to know more about your credit union. Instead of visiting a branch, it will be a lot easier for them to just go to your website or chat with your member service support for their query.
4. Make your own employees your own brand ambassadors
Another credit union strategy that you can do is to have your own employees as your own brand ambassadors. What they are going to do is to simply like and share your posts. You can also encourage them to contribute to the content. If you have employees who have a knack for writing, you can designate them a blog so your audience can have the real feel of what it’s like to be in a credit union, especially when it is coming from its own employee. This will also show the kind of culture that credit unions have, and it’s something that cannot just be found somewhere else.
5. Give freebies, discounts, and promotions
Another excellent way to capture the attention of your target audience is by giving away promotions, discounts, and even freebies. This will serve as a reward for those who have just joined your credit union. It will also help your credit union organically grow because people will be posting things like this on the social media. That should be an added exposure for your organization.
6. Always strive to be better
Always look for opportunities to improve. If you think that you are already doing well with your social media marketing
, you still have to constantly look for opportunities to grow and be better. You also have to measure if your strategy is translating into the results you are expecting. Otherwise, you may need to change something or completely eliminate something. The most important thing is that you must also be flexible and should always be willing to embrace change.