Nowadays, to even get ranked in any search engine, you’re going to need your posts or your website to have search engine optimization. If you aren’t familiar with search engine optimization, we, at No Joke Marketing, are here to help you and guide you on what you need to know about search engine optimization.
So, let’s start with giving you information on what search engine optimization is.
What is search engine optimization?
According to Stellar SEO, search engine optimization is the process of optimizing a website so that it’ll perform well in organic search. This means that when a person searches through a search engine may it be Google, Bing, or Yahoo, your site will come up in the top searches or basically the first page of the search. It encashes on the high visibility of your website on a search. By this, it means that you will also have a higher number of people visiting your site without paying them. Furthermore, you can also use Google Adwords to do a campaign, but we will talk more about that later on.
Search Engine Optimization is also known as SEO. Having SEO on your website as well as your blog posts will allow you and your credit union to connect with people who searching for your product or service. This can help turn them into a customer. As a credit union owner, you will need to devise a plan to promote your business in order to get new clients. This is where SEO can come into play. Some of the reasons why you would need SEO are the following:
- The leads that can be generated from SEO can have an average of about 12 to 15 percent conversion rates for outbound leads. You don’t even need to do cold calling or have a lead list to send out e-mails. People will just apply to your credit union because you are on the first page of a search engine.
- Looking into a recent survey by Hubspot, only 9 percent of businesses actually fail to use SEO in the sense that there was no ROI. However, at least 91 percent of businesses have it working. So, it could easily work for you and your credit union too.
- If you’re wondering how you can add SEO into your website, blogging is said to be the number one great source of traffic and leads for companies when they are optimized for search engine. So, make sure that you put up a blog that is SEO-friendly to get yourself found in search engines and drive your website traffic higher.
These reasons should be more than enough to help you see how important SEO can be to your website. It is one of the best ways to connect with your target market and target consumers. You will be able to share whatever you are offering to them through just one click. However, the downside is having an effective SEO strategy
could be the most difficult part of the process. The process isn’t as straightforward as expressed. Since Google is the biggest search engine in maybe the whole entire world, you’re going to have to adjust to their algorithms. If you’re willing to tackle the whole SEO approach, check out some of these tips.
Figure out how they search
Since you’re trying to tap into your target consumers, you’ve also got to figure out how they search. So, before optimizing your website, you need to learn how to optimize it so that people can easily search for what you’re offering. This is also known as keywords or SEO keywords. In order to look for keywords, you can use the Google Keyword planner or Keywordtool.io. These two are free to use, and there are a lot more sites you can visit to help you out on looking for the best keywords. In this case, you will now see the importance of blogging. If your credit union has a blog post, you can release daily content that will help you optimize the use of different keywords. For instance, the keyword “cheapest credit union rates” are popular in search in one of the weeks in a month, you can hire someone to write, or you can write a blog post for yourself using this keyword. Furthermore, you can also use tools to find the keywords your competitors are using to top Google Search rankings.
If your credit union is new to SEO or maybe even you yourself are new to it, you can implement some of those keywords into your website. This should be done when you have identified the keywords that people are using to find products or credit union services that fit yours. If you’ve already dwelled on this technique in the past and it didn’t quite work out, then you may need to include the exact keyword on a page. A good tool to use is WordCounter.com. This website allows you to paste in the text that is on your website. Afterward, you will see the keyword density that you’ve used on the sidebar. A good number to look into for your keyword density should be about 1 percent per 500 words or at least 4 percent per 1,000 to 1,500 words. Recently, Google has changed their algorithm and you may need to do some keyword stuffing. Keyword stuffing is a term used by netizens that means “stuffing” or “bloating” a blog post with a lot of keywords. This has worked for a lot of popular tech sites like TheBitBag.com
or even GameNGuide.
Review and improve
Once you’ve gotten the hang of SEO, you should, nonetheless, always review and improve your keywords. Content is very important, especially as part of your website. However, you should also consider the page factor. When you have a website that’s designed, it is imperative for your credit union to make sure that you have a website that is easy to use and navigate through. You should have a sitemap readily available with just a couple scrolls of a mouse. If you’re going to have seamless content, then make sure that the succeeding content is related to the previous one. If you check out news sites or other blogging sites, they now have seamless content wherein people can continue reading more about the same topic but with different angles or contents. This will have your target readers become consumers as they are well informed.
These are just some of the things that you will look into when you’re learning about SEO. Now, that you know how search engine optimization can help your credit union, contact us today at No Joke Marketing. We are here to help you and your credit union increase your consumers by providing you some keywords and possibly some blog posts to further increase your ranking in Google Search.