One of the major priorities of a credit union is loan growth when it comes to achieving success. However, the challenge is with searching for the ways by which growth can be achieved through quality loans. The good news is that with the help of technology and internet today, it is much easier to make this growth happen for credit unions, as they can enjoy equally valuable opportunities as other financial institutions.
This method of marketing an organization through the internet and social media is called digital marketing, and even credit unions can take advantage of this. Because of digital marketing, credit unions can enjoy new opportunities and venues to support loan growth. However, it is not that easy to implement. Effective digital marketing requires the right tactics and knowledge in order to reach your target audience.
Here are the tips you need to bear in mind for adopting digital marketing to your credit union.
1. You have to make a conversation
Effective communication requires communication. It means that there should be an exchange of ideas. You need to encourage feedback and response from your audience, instead of just rolling out or posting something like an offer or an ad on your website or social media platform. Keep your members, as well as your potential consumers engaged.
2. Make it personal
It is always better if you make your marketing efforts
personalized based on the types of members that you have. You need to make use of your digital marketing in order to get your members engaged. You need to know your members better so that you will be able to figure out what works for them and what does not. Being active on social media will also encourage engagement from your members and followers.
3. Be mobile friendly
Almost each and every person now has an access to the internet. And today, going online is not something that can just be done by using a computer. In fact, most internet users today are using mobile phones, smartphones, and other gadgets. This means that you need to make sure you can be easily reached even on mobile devices. Provide the links immediately on your posts so as to encourage higher response rate.
4. Collect digital information from your members
Gone are the days when collecting for your member’s email address is enough. You also need to get their contact information or digital address on the platform you are using. For example, if you are more on Twitter or Facebook, collect their usernames on these social media sites so that you can easily reach them.
5. Be informative
You can utilize digital marketing not only to reach your target audience but also to be able to share information and educate. You can create informative videos for your members about credit union topics. This way, they will further see the value of becoming a member of your organization.
When you decide to adopt digital marketing in your credit union, you have a good chance of becoming successful at it especially if you have planned for it strategically. By implementing the right tactics, you will be able to achieve your target of growing your base of loans.
It was a long time ago when credit unions and even other financial institutions do not have a website and do not engage actively in the digital world. Today, websites have become a necessity and the expectations of these websites are even increasing. There is also an increasing number of social media sites that are coming out every now and then. This means that you have to be careful in choosing the right tools to use in your digital marketing. And it goes back to your member base. You need to know your members well, know where they spend most of their time, which social media platform most of them use. This way, you will be able to allocate your time, energy and efforts on the medium that will give you the best results. Avoid getting overwhelmed by everything that you see in the digital world and just keep your focus on one strategy at a time.